Senior Product Manager · New York, NY
I build products at the intersection of operations, data, and growth. I never stop asking why.
About
I'm a Senior PM with a background that spans product, operations, and strategy. I've spent the last five years building and scaling platforms at Draiver — starting by standing up a 30-person Customer Operations function from scratch, and transitioning into owning a portfolio of five B2B and B2C products across four international markets.
What drives me isn't the output. It's the mechanism behind it. I'm the person who can't walk past a problem without wanting to understand its structure. Not to be difficult, but because the why usually contains the entire solution.
A few years ago, waiting at a pizza place with a friend, we started wondering how many pizzas they sell in a day. By the time we reached the cashier, we'd worked through the line length, average wait time, peak lunch and dinner windows, the ratio of whole pies to slices, and a per-day-of-week adjustment. We asked the person at the register for the actual number before placing our order. That's not a professional exercise. That's just how my brain works. The analytical instinct doesn't turn off. I'm always looking at what drives a business, what made someone build it, and what the ceiling on its growth actually is.
Before Draiver, I was a strategy consultant at Nepanoa in Guadalajara. One of my clients was Draiver. They needed someone to go boots-on-the-ground and lead their Mexico market pilot, a high-visibility engagement tied directly to an acquisition they were pursuing. I led it. The pilot worked. When the acquisition closed, they asked me to stay and build the Customer Operations function from scratch. I was the consultant they trusted enough to hire. That consulting chapter, learning to move fast in ambiguous environments, communicate to executives, and turn operational chaos into structured plans, is the foundation everything else is built on.
Skills & Tools
Case Studies
Each project is documented with the problem, my specific role, how it worked, and what I learned. Click any card to expand.
Built a system that auto-generated roadmap status responses for stakeholders: queue position, sprint dates, effort estimates, and reprioritization context. It eliminated PM interrupt work on routine status questions entirely.
Replaced manual Excel quotes with a public-facing estimator covering 4 countries, 3 move types, distance calculation, and vehicle compliance rules. Lead capture and demand signal tracking built in from day one.
Built the entire Customer Operations function at Draiver from scratch: team, CRM, dashboards, knowledge base, SOPs, and a data bridge to product that turned support tickets into a product feedback loop.
As an external consultant at Nepanoa, I was sent to lead Draiver's first Mexico market expansion, a boots-on-the-ground pilot tied to an acquisition. I embedded with dispatchers and drivers, built a complete English training program and translated it into Spanish, identified operational gaps on both sides, project-managed the full expansion, and presented results to C-suite leadership on both sides. The pilot succeeded. Draiver asked me to join full-time. I said yes.
Side Projects & Learning
These are tools I built for myself to solve real problems in my own job search and interview prep. Each one is a working application built entirely with AI as a development collaborator.
A single-file, locally-hosted web app that turns a job search into a structured, AI-assisted workflow. Includes a Role Analyzer (ATS score, H1B signal, salary intel), Resume Tailor, ATS Re-Scorer, Cover Letter generator with version history, Cold Outreach module, and a full Application Tracker. Every step carries data forward so nothing needs to be re-entered. Built specifically for a Senior Manager / Director-level PM search in NYC.
A suite of three tools for decomposition-style case interview prep, built specifically for consulting and business operations roles. The Decomposition Interview Guide covers 12 case scenarios with the full logic flow an interviewer expects, the clarifying questions a strong candidate should ask, and a side-by-side red flags vs. strong signals grid for each case. The Candidate Model Answers document works through all 12 cases as live candidate-to-interviewer dialogue, with alternative approaches rated weak, acceptable, or strong so you understand not just the ideal path but why weaker paths fail. The Case Coach is the active practice tool: paste any case prompt, work through all 7 framework phases, and get specific AI feedback at each step plus a 35-point readiness score at the end.
A custom daily briefing tool that aggregates news and content across only the topics I care about: business, product, tech, and market trends. I stay educated without spending time switching between tabs or scrolling through noise. Built as a personal AI workflow to reclaim the time I was previously losing to unfocused reading.
Actively building technical depth in AI — completing Anthropic's prompt engineering and LLM integration curriculum, and recently earned the Databricks Academy certification in AI Agent Fundamentals (score 80%+), covering agentic workflows, multi-agent systems, and enterprise AI on the Mosaic AI platform. Relevant to how I think about AI product implementation, not just theory.
Not a formal project, but worth noting. I regularly use estimation and market sizing as a game. Pizza places, coffee shops, subway foot traffic, retail conversion rates. The analytical instinct runs constantly. It's the same muscle that makes me useful in a product discovery session or a strategy meeting, and it genuinely doesn't turn off.
Fluent in English and Spanish, with conversational German (Goethe B1). Having built and scaled products across the U.S., Mexico, Canada, and Brazil, working across languages and cultures isn't a line on a resume. It's how the actual work got done. International product expansion is something I understand from direct experience, not theory.
Recommendations
From people who worked with me directly — managers, peers, and cross-functional leaders — across operations and product.
When we needed someone to lead our initial expansion into Mexico — a pilot project that became an enabler of the company's acquisition — Fernanda was the one we put on the ground. That assignment required a real ownership mentality and the ability to perform under serious scrutiny from multiple stakeholders.
From there, Fernanda built our Support Operations department from zero to a team of 30+ staff. She built the infrastructure that became the backbone not just for support, but for operations and product/engineering teams to standardize their own processes.
A lot of ops leaders focus only on process. Fernanda thinks about the business and how the process fits into the broader strategy. She has a real grasp of unit economics and knows how to connect the dots between operational friction, product requirements, and financial impact.
What sets Fernanda apart is her remarkable role flexibility. She has seamlessly navigated multiple business units — stepping in as an individual contributor when the work demands deep, hands-on focus, and shifting into a leadership role when teams need direction and alignment.
She also has a genuine desire to understand not just the problem she's solving, but the product itself. She digs in, asks the right questions, and builds a thorough understanding of the business and the people involved — making her an invaluable partner to every cross-functional team she works with.
Fernanda brings strong product thinking, clear strategy, and a deep focus on user needs, consistently driving better outcomes and adoption.
She navigates complex priorities well, balancing new features with system stability, and is excellent at spotting process improvements that boost team efficiency and delivery. Fernanda actively looks for opportunities to add value, even in unfamiliar spaces, and steps up to make an impact.
Contact
I'm actively exploring Senior PM, Product Operations, and Strategy roles in NYC. If you're working on something interesting, or if you're a recruiter with a role that's a real match, I'd like to hear from you.
5+ years across logistics, marketplace, and consulting. Bilingual. Built products from 0 to 1 and scaled them across four international markets. Comfortable with technical depth and executive communication.
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